Lures, Spoons & Flashers

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Lures, spoons and flashers is a broad trolling and casting category covering fishing spoons, trolling lures, attractor flashers, crankbaits, jerkbaits, countdown sinking plugs, jigging lures, hoochies and squid skirts. Diving planers — including dipsy divers and jet divers — let salmon and walleye anglers reach the thermocline depth where fish are holding without a downrigger. Brands carried include Rapala, Luhr-Jensen and Berkley, alongside Livingston Lures and Ice Strong Outdoors. Flashers rig ahead of a spoon or hoochie to add rotation and flash at trolling depth, a proven setup for Great Lakes salmon programs and offshore spreads alike. Glow and UV finishes extend effectiveness in low-light and deep-water conditions, while lure size and color selection lets anglers match the local baitfish profile across freshwater and saltwater species from walleye and bass to wahoo, dorado and tuna.