Lures, Spoons & Flashers

Lures, spoons and flashers is a broad trolling and casting category covering fishing spoons, trolling lures, attractor flashers, crankbaits, jerkbaits, countdown sinking plugs, jigging lures, hoochies and squid skirts, and diving planers including dipsy divers and jet divers. Flashers rig ahead of a spoon or hoochie to add rotation and flash at trolling depth, while dipsy divers and jet divers get lures down to depth without a downrigger — a key tool for fishing the thermocline where salmon and walleye are holding. Brands in this category include Rapala, Luhr-Jensen and Livingston Lures. Glow and UV finishes extend effectiveness in low-light and deep-water conditions, and matching lure size and color to local baitfish is one of the most reliable ways to trigger strikes across species. This category covers freshwater targets like bass, walleye and Great Lakes salmon as well as offshore species including wahoo, dorado and tuna, with saltwater hard baits, offshore trolling plugs and crankbaits suited to covering the full water column in a trolling spread.