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Jigs include vertical jigs, knife jigs, flutter jigs, bucktail jigs, swimbaits, and lead-head designs built to cover the full water column. Rapala and Williamson are the core brands here, offering metal jigs and soft-profile swimbaits in a range of weights and blade styles suited to both saltwater and freshwater targets.
Vertical presentations work deep structure and hard bottom for species like grouper, lingcod, and tuna, while snap-jigging and horizontal retrieves cover open-water fish through the column. Bucktail and lead-head designs handle inshore and nearshore duty, and heavier knife-style metals reach bottom in strong current or deep offshore water.